Forward Web Solutions SEO Benefits – A Summary

 

We follow and apply the Latest in Search Engine Optimization standards ...

Many of our readers know that SEO means Search Engine Optimization: Strategies to make your website rank higher in search results. Internet search and website usability standards are changing constantly. Google is both a leader and a follower of web search trends, and has been basing most of their recent search engine algorithm changes on meeting the needs of consumers and true information seekers. However, there are particular web design an development essentials necessary for good SEO, which are not common knowledge, so we are outlining these important features, below.

Responsive Websites provide multiple benefits all around: A well-coded responsive website is one which provides for flexible, fluid adaptation to any screen sizes for optimal site usability to serve and engage your site visitors. Due to the steady growth in the use of mobile devices, responsive web design provides multiple advantages:

• A boost in your SEO (Search Engine Optimization)
• Google and Bing are ranking responsive websites better due to their multi-screen-size usability
• Increased return visits due to the better usability of sensible font sizes for small screens
• Lower bounce rates: website visitors remain on your site longer and are more likely to subscribe
• Increased sales via mobile phone and tablet users
• Better sales via laptops and desktop computer by shoppers who first found your site on mobile
• Reduced website maintenance costs, as you only need to maintain one site instead of two

Content-Management System websites (CMS websites) that are updated regularly with fresh, relevant content rank much higher in major search engines. Adding new web content or editing existing pages then becomes very affordable and feasible for non technical editors. On the other hand, editing could be quite expensive if you have a non-CMS (static) website that requires hiring your webmaster for every update and edit. That’s why we are finding a growing percentage of website owners who appreciate, first-hand, the advantages of easy-to-use and flexible Content Management Systems, especially WordPress. Although Joomla and Drupal are good systems too, with their particular following, WordPress, is, hands-down, the world’s leading content management system. Here is a recap of the benefits of a good quality CMS web platform:

• Higher search engine rankings, as Google, Bing and Yahoo
• Savings of money and time for adding and editing new content
• Attracting new traffic and returning visitors, due to new items appearing in web search listings and RSS feeds
• User friendly word processor / drag-and-drop features for content management
• High quality blogging features that invite creativity for you and/or your editing team